Our Story | Our Why

My name is Austin St. John. You might know me as Jason, the original Red Ranger. But this story isn't about Power Rangers. It's about what fuels everything that comes after.

I've known Olivia and David Blair for years (Founders of Fanward). We met over dinner, the way most good things start, good food, good conversation, and somewhere along the way, a friendship that turned into a creative partnership. Over the years, working together and building things for the fans we both love, coffee became the constant. Olivia mixing up a new latte or cold brew to keep us going on set, the three of us ducking out between projects to hunt down the best coffee shop in whatever city we happened to be in, testing new roasts, debating brew methods, and treating a great cup like the small victory it actually is when the day is long and the creative work is hard.

Coffee wasn't just a habit. It was the ritual that held the work together.

So when Olivia sat me down and asked me a question I wasn't expecting, "If you could step into any character, any world, any story for the next five to ten years and just love every minute of it, what would it be?" I didn't have to think long.

A Viking. Norse Mythology.

I've always been drawn to Norse mythology. Not just the spectacle of it, though there's plenty of that, but the honesty of it. These are gods who fail. Warriors who are afraid. Heroes who carry impossible weight and show up anyway. There's no mythology on earth that captures what it actually feels like to be human quite like the Norse tradition does. It's epic and it's messy, and it's real in a way that hits different when you're the person who has to get up every morning and face the day whether you feel like it or not.

And if you can't laugh while you're doing it? What is even the point.

Because here's the thing about Norse mythology that nobody talks about enough: it's also genuinely funny. Loki keeps accidentally triggering the apocalypse and somehow nobody stops inviting him to things. Odin sacrificed his eye for wisdom and still spends every morning anxiously waiting for two birds to come home. Thor, the literal God of Thunder, once dressed as a bride to get his hammer back and pulled it off with complete conviction. These stories have always had humor baked into them. The gods are powerful and ridiculous in equal measure, and that tension is exactly what makes them feel real.

That's what we wanted to bring to the coffee.

This is a love letter to history, to storytelling, to the ridiculous group texts the three of us send each other at midnight about fun facts and new roasts, and to the deeply held belief that the best creative work happens when the people making it are genuinely having the best time.

That's who I've always made things for, too. The everyday warrior. The parent who is exhausted before the alarm even goes off. The person who needs something, a laugh, a story, a reason, before they can take on whatever is coming next.

Mighty Morning Coffee is that reason.

Every coffee in this lineup is named for a Norse god, and every name was chosen because the myth fits the cup and the story earns the laugh. Odin's relentless hunger for wisdom in a bold Sumatran. Baldr's return from darkness into light in a bright Colombian single-origin. Frigg's clarity and foresight in an aromatic Guatemalan. The earned stillness of Valhalla after the battle is done in a smooth Peruvian decaf, with zero caffeine and zero apologies.

And there's more coming. I'm building my own original character, someone who lives inside this mythology but belongs to the people who drink this coffee. A figure for the fans who want more than a great cup, who want a world to belong to.